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I’m Hiring A Personal Brand Manager!
You’ll help me manage the LinkedIn accounts of CEOs and Execs at multi-billion dollar companies that are shaping the future of tech.
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Most of us slip into comparison traps. I do it. You do it. Pretty much everyone does it.
Even this weekend, I was with a friend who did $60m last year with $40m profit.
He told me he spent 7 years comparing himself to his friends from Stanford who appeared ahead.
I'd always considered him light years ahead of everyone else and still he felt behind?!
This experience is universal for entrepreneurs.
We are comparing 100% of our experience to 5% of theirs.
And of course that is an unfair comparison. The vast majority of business feels like having teeth pulled out with occasional moments of glory.
Those moments of glory become our movie trailer. That's what gets posted.
The trailer shows the $300k launch, not the two that flopped first. The funding headline, not the 4% ownership. The confident tweets, not the insomnia keeping them up at 2am.
In reality, you're not behind. You're just watching highlights and wondering why your behind-the-scenes doesn't look like that.
I have to remind myself of this all the time. When I see SF-based AI startups going from $0-100m in less than 2 years. When I talk to Stanford classmates raising tens of millions while I'm building bootstrapped businesses.
It's incredibly hard to ignore.
But when I catch myself, I remind myself I'm looking at a trailer.
I don't know what their Tuesday looks like.
I don't know what they gave up to get there.
And chances are, they're watching someone else's trailer too.
See you next week,
Will
P.S.
Here is a clear playbook for doubling your impressions in your next post. Watch it here.
Will McTighe
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P.P.S. Building a personal brand was the highest leverage thing I’ve done in my career. Whenever you’re ready, there are three ways I can help you:
Enterprise LinkedIn Systems – I work with enterprise clients ($10M+ in revenue or Series A+) on building and running your entire LinkedIn content-led GTM system. If this is you, apply here.
Trying out Saywhat: My software platform and community for solopreneurs, consultants and coaches.
Cheat Sheets (Worth $200): Here are my 60+ LinkedIn Cheat Sheets.
