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How To Reach 100K Followers On LinkedIn in 1 Year
In this 24-min video, I walk you through every mistake I made on LinkedIn and what helped me to go from 3k to 430K followers in under 2 years. This is the most detailed video I’ve done yet.
When I first started posting on LinkedIn, I paid ~$1,500 for a coaching session with Jade Bonacolta. Back then, she was big time and I had 3,500 followers.
It felt like a lot of money for coaching but I knew that she understood something about LinkedIn that I didn’t.
On that call, she showed me her content tracking spreadsheet.
For 500 posts straight, she had tracked every metric of every post. Every like, every comment, every repost. And colour-coded her posts by topic and visual type.
My reaction: "Oh. There are levels to this."
I was NOWHERE near that level.
The Gap Between Good And Great
Spending time with someone MUCH better than you shows you how far behind you are.
Before that call, I had no spreadsheet, I was posting text-only posts and I was coming up with content ideas through trial and error.
After that call, I started tracking everything. Every post. Every metric.
I saved down every piece of viral content I saw and started creating my own take on relevant ones.
A few weeks later, I remember sitting at my kitchen table at 6am on a Saturday morning. My wife was away and I was on the phone with my then designer, Talha Hanif, tweaking infographics.
From then on, each day began an hour earlier. I started getting up at 5:45am 7 days a week because my LinkedIn post goes live at 6am and I wanted to engage a bit first. That was nearly 2 years ago.
Was it excessive? Definitely. Did it work? Absolutely.
After starting from scratch, in a completely new industry, my businesses do over $1m a year combined and I’ve helped 600+ business owners build their brands on LinkedIn through Saywhat.
Most people think the difference between good and great is 10% more effort.
It's not. It's often 1,000% more.
The people at the very top are completely obsessive, or they were to get there.
Not everyone wants these trade-offs and that's fine.
But if you do, get around top performers.
Because it is a lot easier to close a gap you can see than one you can't.
See you next week,
Will
P.S.
My favourite post of the week (>2,000 likes). Works for any target audience. I’ll explain how next week.
Here’s my playbook reach 100k followers on LinkedIn in 1 year. Watch it here.
Will McTighe
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P.P.S. Building a personal brand was the highest leverage thing I’ve done in my career. Whenever you’re ready, there are three ways I can help you:
Enterprise LinkedIn Systems – I work with enterprise clients ($10M+ in revenue or Series A+) on building and running your entire LinkedIn content-led GTM system. If this is you, apply here.
Trying out Saywhat: My software platform and community for solopreneurs, consultants and coaches.
Cheat Sheets (Worth $200): Here are my 60+ LinkedIn Cheat Sheets.
