📈 The Anti-AI Slop Post Format

Read time: 4 minutes

The LinkedIn feed is full of the same recycled advice.

The same robotic tone. Five tips posts. Three secrets posts.

And it's getting worse as more people learn how to use AI and jump on the LinkedIn bandwagon.

The question I get asked all the time is "how do I cut through?"

My answer: There's one format that completely cuts through the noise.

Conversation posts.

The Format That Cuts Through The Noise

Conversation style posts get WAY more attention than generic posts. Not because they're new or clever, but because they feel human.

While everyone else publishes their "5 productivity tips" that could've been written by anyone (or anything), conversation posts feel like you're eavesdropping on something real.

Why This Works So Well Right Now

People just scroll past anything that feels generic. But conversations trigger our natural nosiness.

When you frame your point as a discussion with someone important - a CEO, an investor, a big client - readers stop scrolling.

It's psychological. We're wired to care about social dynamics, especially when “important” people are involved.

• Conversation with a CEO - 1,637 likes

• Conversation with a CFO - 1,419 likes

• Conversation with a SaaS founder - 282 likes

• Conversation with a prominent real estate developer - 406 likes

The Two Types Of “Conversations” That Perform

Type 1: Conversations with Important People

This is where you're talking to someone with serious credibility. The founder who sold for $100M. The executive who turned around a failing company. The mentor who built what your audience is trying to build.

Type 2: The Crazy Decision Conversation

This is where someone's trying to talk you out of (or into) something bold. Rejecting the safe offer. Firing your biggest client. Making the controversial pivot.

The tension keeps people reading.

How To Write One That Actually Feels Real

Before you write: Pick a conversation that leads back to what you do. 

If you sell sales software, have a conversation about bad sales tools. If you're an HR consultant, talk about hiring mistakes. The format works because it's authentic, but it should still move your business forward.

Step 1: Pick the right conversation partner. Be specific. "My mentor" is weak. "Last week, a CMO who grew three companies to $50M said to me: [something controversial]" is strong.

Step 2: Jump straight into conflict:

$50M CEO: "Why should I spend money on your sales software? I'm already spending $500k on other tools."

Me: "Because you're probably wasting half of that."

CEO: "How?"

Me: "Most companies buy tools their reps never use. We replace three of them and actually get adopted."

Step 3: Keep it punchy. Real conversations are quick exchanges with interesting questions, not speeches.

Step 4: End with transformation, not a lesson. Show the action taken and the result.

So instead of: "The lesson? Stay focused on what matters."

Try something like: "After this, they rebuilt their entire sales process. Dropped 5 tools, kept 3. Close rate jumped from 12% to 31% because reps actually used what they gave them."

And most importantly: write it like a conversation you'd actually overhear, not like a LinkedIn post pretending to be a conversation.

See you next time,

Will

P.S. Two things:

• I do all my content research in Saywhat’s Inspiration section. Try it today for free.

• I just dropped a new 6-min YouTube video on 3 post formats that consistently get 100k+ views in basically any niche. Watch it here.

Will McTighe

Forwarded this email? Sign Up Here
Connect with me on LinkedIn | YouTube | Instagram