📈 Struggling to write? Read this

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"I'm overthinking my content and I don't know where to start."

I hear this from so many new creators when I onboard them to Saywhat.

They're stuck in content creation limbo, overwhelmed by everything they need to do.

Finding ideas, writing posts, creating visuals, writing comments.

Just last week, I was working with a former CFO turned coach who had this exact problem.

Super accomplished in her field, but scratching her head on where to start when it came to LinkedIn.

The reality is that most people make content creation way harder than it needs to be.

You just need to do one thing initially:

Build a writing habit.

And this is my favorite way to do it.

The Problem-Agitate-Solution Framework

This is the easiest post framework for beginners to start creating good content consistently.

And even seasoned creators like Justin, Lara and myself use it all the time. For example, these 14 problem-agitate-solution posts got >339,316 likes between them.

No research required.

No fancy visuals needed.

Just package up what you already know in a way that makes your ideal customer stop their scroll.

Why does it work so well?

Because it directly addresses what your target customers are struggling with.

First Step: Create Your Problem Bank

Before you even write your first post, create a list of problems your ideal customers face:

• Ask yourself: What problems do clients come to me with? What makes them have “aha” moments?

• Review your call notes from past client conversations

• Use an AI note taker like Fireflies to transcribe your client calls

• Dump these transcripts into ChatGPT or Saywhat Collab and ask it to identify common themes and problems

This gives you a content bank to draw from.

Then pick one problem to write about.

Ideally you have some contrarian take on the problem (it gets better engagement).

Let Me Show You How This Works

Here's a real post of mine that has gotten 5,435 likes and >500k views since Wednesday:

HOOK (Contrarian Statement): 

Consistency is not growth.

It's only half the battle:

This immediately challenges the common “just be consistent” LinkedIn advice.

It's short, provocative, and makes people stop scrolling.

PROBLEM:

I see this advice everywhere:
"Just be consistent and you'll get there."

AGITATE:

But I've seen people:
⚠️ Consistently pitch the same failing product
⚠️ Consistently work 80-hour weeks without results
⚠️ Consistently network without building real relationships

What I did:

• Started with a contrarian statement that challenges the usual LinkedIn wisdom

• Identified the problem (people relying on consistency alone)

• Gave 3 painful examples that show where it can go wrong

• Used ⚠️ warning signs to make them stand out visually

SOLUTION:

I'm not saying consistency isn't crucial.
It is.
But it won't get you to your goal alone.

Here's the full equation:
Consistency + Intentional Change = Growth

The real work starts here:
1. Spot your loops
   ↳ Where you're consistent but not improving
2. Learn from experts
   ↳ Ask people who've solved what you're facing
3. Adjust your approach
   ↳ Keep showing up, but actually make changes

In the solution:

• Acknowledged consistency matters

• Gave a simple formula

• Broke it down into 3 steps with clear explanations

CALL TO ACTION (CTA):

Speaking of consistency in content:
I've created 120 post ideas to help you build consistently online → [LINK]

In the CTA, I tied it to helping people build their businesses on LinkedIn, which is my business!

Try This Yourself:

I use these prompts in Saywhat Collab to start drafting a PAS post.

The post needs to follow these steps:

1. Start with a contrarian hook

   • Challenge conventional thinking in your industry

   • Make it short and provocative (under 10 words)

   • Frame it to make people question what they "know"

2. Identify a clear problem

   • Make it sound like what your client would say

   • Keep it under 10 words

3. Agitate with real examples

   • Show consequences of the problem

   • Use short paragraphs

   • Add visual elements to make key points stand out

4. Give a simple solution

   • Make it a formula they can remember

   • Use 3 steps max

   • Show it working with a quick example

5. Add a simple call-to-action

   • Keep it tied to your solution

6. Post it without a visual

   • Don't worry about visuals initially

   • Yes, posts with visuals do better, but writing is the first skill to master

The key is not to introduce too many ideas.

Keep it focused on one problem and one solution.

Try it this week and let me know how it goes with a reply to this email!

See you next time,

Will

P.S. I write all my posts in Saywhat Collab - it has helped me get >106,092,248 impressions since 1st January. You can try it without spending a penny.

If you’re curious, here's what our users say about it.

Will McTighe

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