📈 Objection Handling

Read time: 4 minutes

If you're selling on LinkedIn, you've asked yourself this question:

"Why aren't more people buying from me?"

Even if you have an amazing product or service, most potential buyers have objections stopping them from buying.

When you post about these objections, you help make it easier for people to buy from you.

That's what objection handling posts do. They're bottom-of-funnel content that converts warm readers into paying customers by addressing their concerns.

Most creators educate, inspire, and share frameworks, but skip the one thing that actually drives conversions - addressing the fears preventing people from buying.

Let's fix that.

How Buying Works

When someone is close to buying, they're not looking for more information.

They're looking for reasons why it's safe to say yes.

But in that process, they think of every reason it might not work.

• "I don't have time for this."

• "This won't work in my industry."

• "I tried something similar and it didn't work."

• "I can't justify the cost right now."

If you don't address these doubts directly in your content, your audience fills in the blanks themselves and they assume the worst!

That's where objection-handling posts come in.

You name the fear they're not saying out loud. You reframe it. And you show them why they don’t need to be afraid.

And in doing so, you move them closer to buying from you before they ever talk to you.

Here are a couple of examples I like:

• Why should I spend money on art? (406 likes)

• But how do we scale your approach? (198 likes)

These posts won’t ever go viral. But they bring buyers closer and make decisions easier.

A Simple Framework That Always Works

1. Name the fear
Say it the way your audience would.

2. Reframe it
Show them why the fear is understandable but not the full picture.

3. Offer the alternative
Point them to what actually matters and connect it to your product.

This is all objection handling is.

Saying their unspoken fears out loud and showing them a different path. 

Create Your Own Objection Handling Post

1. Collect real objections
Go through your DMs, call notes, onboarding forms, and comments.
You’ll find the same few fears repeated in different words - time, money, complexity, fit, and confidence.

2. Pick one and write the opening line using their exact language
This makes the post feel relatable immediately. Don’t be clever, be specific.

3. Reframe the fear with a simple truth
You’re not invalidating their concern, you’re showing them an alternative.

4. Tie the truth back to your offer
No need to sell with a hard pitch, just a clear connection. Readers should naturally understand why your product/service fits.

5. End with an easy next step
One simple, clear CTA like “If you want to learn how I can help, book a call”.

Try It This Week

Pick one objection. Write the post. Publish it.

Then do this every 1-2 weeks to keep moving buyers closer.

And remember, these posts won't go viral, but they will help you make more money.

See you next time,

Will

P.S. Two things:

• I do all my content research in Saywhat’s Inspiration section. Try it today for free.

• I just dropped a new 6-min YouTube video on how to avoid creating rubbish LinkedIn content. Watch it here.

Will McTighe

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