How To Get Leads in 5 Simple Steps

Read time: 3 minutes

I've seen mixed opinions on "comment for freebie" LinkedIn posts.

Some people hate them. Others swear by them.

I think they’re worth doing.

Why? Because they actually work.

Just to show you the scale:

I created a list of 10 comment-for-freebie LinkedIn posts that combined drove 128,631 leads (grab it at the bottom of this newsletter).

Here are some examples I've seen firsthand:

• A sheet of startups that sponsor UK visas (>1,350 leads)

• My State of LinkedIn report (>4,000 leads)

• A One-Page Document on sales (>15,000 leads)

• This AI SOP for agency owners (>7,500 leads)

• If you want to find more examples, search Saywhat’s trending content database and sort by comments (only available on the paid version)

So despite what the LinkedIn purists might say, I think they're worth it.

Today I'm going to show you how to make a specific type of “comment for freebie” post - GIF Lead Magnet posts - in five simple steps:

1. Create a lead magnet

A good lead magnet solves an specific problem for your target audience.

Your target audience gives you their email in return for the freebie.

Lead magnets can include:

• Free email courses (like our 8-Day LinkedIn Brand Building course)

• PDFs (like our State of LinkedIn report - we got more than 4,000 sign ups from this)

• Assessments

I'll cover how to make them in more detail in another newsletter.

But it's worth making them good. The better your lead magnet, the more people will want it.

2. Make a Loom video showcasing your lead magnet

Make your head bigger than normal so it's visible to the audience.

Pro tip: Wave at the start of the video to stop the scroll like here. This can help catch attention in a crowded feed.

Scroll through the lead magnet slowly so the viewer can see all the value they'll get from it.

3. Turn your Loom into a GIF

You can use any video editor like Veed.io or Canva.

The GIF needs to be under 5MB to be able to upload it to LinkedIn. Keep it short (10-15 seconds) and focused on the most valuable parts.

4. In your CTA, tell the reader take these steps to get the lead magnet

Tell them to 1) comment on the post with a phrase like “algorithm report” and 2) send you a connection request.

If the lead magnet is good, you'll get a lot of comments, and this will boost the reach of the post. This one went crazy.

LinkedIn's algorithm loves engagement, and comments carry more weight than likes.

5. Send all commenters to an email landing page

Respond to each commenter with a DM sending them a link to the landing page.

You can make this in Beehiiv or Kit and link up to your existing newsletter.

When they submit their email, set up an automated email to send them the lead magnet.

That's it.

As promised, here's my list of 10 comment-for-freebie LinkedIn posts that generated 128,631 comments/leads - feel free to steal these ideas for your own lead magnets!

See you next time.

P.S. If you want to find more examples of lead magnets, consider checking out Saywhat’s inspiration tool - I found these in about 5 minutes while drinking my morning matcha!

Will McTighe

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