📈 Don't Be Crazy. Be Prolific.

Read time: 4 minutes

Recently, I've been helping a founder who's raised over $50M for his sales SaaS platform.

Smart guy. Great product. Crushing it in every way but scratching his head when it came to LinkedIn.

He was falling into the trap that a lot of people do on social media.

He was playing it too safe.

When we talked about it, he raised some very legitimate concerns: "I have customers watching. Investors reading. Can't risk saying something controversial."

But here's the thing:

By posting on social media, you are trying to influence people - potential buyers, new hires, investors.

To influence people, you need to be prolific.

Not crazy. Prolific.

That means having unique points of view that are controversial but not completely crazy.

Finding Prolific Perspectives

So what is being prolific?

I think this chart sums it up. It is staking out contrarian positions that make your ideal customers stop scrolling.

Here are a few examples of LinkedIn creators who have driven millions in revenue by becoming prolific:

Most entrepreneurship advice says: "Scale fast, work harder!"

Justin Welsh says:

• My Secret Sauce Is Less Ambition - 29,478 reactions

• I Deliberately Kept My Business Small - 8,497 reactions

Justin reframes how to build a life that works for you.

Most startup advice says: "Raise VC money, scale big, build a billion-dollar business!"

Adam Robinson says:

• Don’t Hire More People to Grow Your Business - 1,140 reactions

• I Bootstrapped to $5M ARR In 13 Months With 5 People - 1,139 reactions

Build something small that you own that generates real cashflow.

Most sales advice says: "Perfect your pitch, control the process, close the deal!"

Gal Aga says:

• AEs Don’t Close Deals - They Rally The Troops - 7,266 reactions

• Your Sales Process Is Supposed To Be Broken - 6,129 reactions

Gal’s take: Salespeople don’t need to sell harder, they need to make the process easier for the buyer.

Each of these creators built massive followings by going against what a lot of people in their spaces believe.

Why Prolific Perspectives Work

When you stake out a unique position, three things happen:

1. You become memorable - generic advice is forgettable. People remember contrarian takes.

2. You build fans - Your perspective filters for people who think like you and builds fans.

3. You start conversations - bold takes create discussion. Safe takes get ignored. You get a few haters.

The key is finding the intersection between:

• What you genuinely believe

• What goes against conventional wisdom in your space

• What your ideal audience needs to hear

Finding Your Prolific Perspectives

1. Answer this question: "What am I known for versus my competitors?"

2. List 5 industry "best practices" you think are BS Be honest. What advice makes you roll your eyes?

3. Pick your strongest contrarian view The one backed by real experience or data.

4. Write a post using this structure:

• Hook: "Everyone says X, but..."

• Your perspective: "I learned Y instead"

• Proof: Specific example or metric

• Takeaway: What this means for your reader

The Bottom Line

The goal isn't to be contrarian for the sake of it.

It's to say what you actually believe instead of what you think you're supposed to say.

Something that makes you slightly nervous to post.

That nervousness is usually a good sign you're onto something prolific.

See you next time,

Will

P.S. I use Saywhat Collab to help identify popular angles and develop prolific perspectives for my posts. It's helped me get >398,000 followers by standing out from the crowd. You can get started here.

Will McTighe

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